Incite: – Strategy and Research

Our first step: Dig Deep. Our Team of Experts works through your history and past events. Our focus and curiosity is based upon what worked in the past and what are your core drivers. We want to know and fully grasp your: Goals and Mission Statements and Value Drivers.

Key Pieces are Your Pain Points and Missing Links!

With this information in hand, our Team of Experts goes to work in your behalf. We produce for your review a complete and highly useful: online competitive analysis. We show you what is working, where your deficiencies are…and most important…where opportunity is zooming.

We then build and execute a roadmap that is fluid and responsive to your market needs and goals…. that will live and grow with your business today and into the future.

Web Presence: Online Channel Building:

Wherever your customer is more comfortable engaging and getting to know you is their choice be it social networks, online search or niche communities ( lead warming) Your prospects and customers are  judging you off your current live materials, reviews and reputation, social interactions, response times and more. If your online world is disjointed, missing required components, and not meeting your customers where they live and how they want to be engaged this could be affecting your businesses bottom line including your organic ranking and discover-ability.

• Integrated Online Marketing
• Build and Construct Fully Optimized Websites, Landing Pages, Social Networks, Directories, Review Sites, Forums and Content Distribution Channels
• Focuses on High Value, Relevant To You Audience = Quality vs. Quantity
• Messaging, Content and Engagement Participation
• Vertical Network Maximization, Teaming to Build Brand Awareness
• Team and Fan/Customer Advocate Channels

SEO: The Art and Science of Optimizing Your Virtual Frontier:

Today a website is not a field of dreams: just because you build it does not mean they will come – search engines nor your customers. SEO has moved far beyond keywords and link counts. Today, SEO is a total sum of all your businesses parts, online and off.  Search engines evaluate your business through multiple channel signals. Optimizing your technology for multiple devices, speed and back end code plus unifying all of your online channels with consistent information, pathways and engagement using a broad range of media is today’s SEO .

The Media Collective can help you to optimize your digital online market presence

Reputation Marketing – Customer Experience – Engagement

Did you know that search engines now take into consideration online “buzz (facebook likes, tweets, pins and +’s) – reputation- reviews” into your organic ranking?  Important to your sales motion too — 81% on average research online before making a purchase decision.  While un-happy clients tend to be vocal, we help you to make it easy for your happy customers to provide feedback and encourage sharing helping you to create a referral engine that over time, can become a huge foundation to your businesses, leads and sales.  As part of our approach we develop strategies , coach staff, deploy tools which we then capitalize to amplify your business through reputation marketing.

Social Marketing- Online Advertising

Social Media Marketing -People are social creatures and like to know what’s going on in their network of friends, family and the businesses they frequent. Our goal is to help you build your brand presence, relevancy within the community of people who circulate and patronize your business… fostering brand advocates that refer you to their friends, families and networks (earned media). Complementary to earned media efforts, we can also deploy focused PPC campaigns (paid media) in search engines, social networks as well as content marketing networks to intensify your online presence and initiatives.